Privacy Policy

Privacy Policy
At Blacklight Analytics, your privacy matters. This policy explains what information we collect, how we use it, and the steps we take to protect it. We've written it in clear language so you can understand exactly how your data is handled when you engage with our website, services, or communications.
By using our site or providing information to us, you agree to the terms outlined in this Privacy Policy.
Information We Collect
We collect information in the following ways:
Information You Provide Directly
Contact form details (name, email, phone number, organization, inquiry)
Information submitted during consultations or service engagements
Email or SMS communication responses
Information Collected Automatically
Device details (browser type, IP address, device characteristics)
Website usage data via cookies, analytics tools, and session tracking
Interaction data (pages visited, time spent, links clicked)
How We Use Your Information
We use your information to:
Respond to inquiries and deliver requested services
Improve website performance, content, and user experience
Send service updates or critical communications
Maintain security and prevent misuse of our tools, resources, or data
Comply with legal and regulatory requirements
We will never sell your personal information.
SMS Communication Terms
By providing your phone number, you agree to receive text messages from Blacklight Analytics related to service updates, appointment reminders, and relevant business communications. Message and data rates may apply.
Reply STOP at any time to opt out.
Reply HELP for assistance.
Message frequency varies.
We do not send promotional SMS messages without your express consent.
Cookies & Analytics
Our website uses cookies and analytics tools to understand visitor behavior and improve how our site performs.
Types of Cookies We Use
Essential cookies
Performance cookies
Preference cookies
Analytics cookies
Your Control
You can adjust your browser settings to block, delete, or manage cookies. Some site features may not function properly without them.
How We Share Information
We do not sell or rent personal information.
We only share information when required to:
Work with trusted service providers supporting our website, CRM, analytics, or billing
Comply with legal obligations
Protect our rights, systems, or users
Deliver the services you've requested
All third parties are required to uphold confidentiality and data protection obligations.
Data Protection & Security
We use administrative, technical, and physical safeguards to protect your data. While no system is completely secure, we take reasonable, industry-standard measures to safeguard your information.
Your Rights and Choices
You may:
Unsubscribe from emails or texts
Access your personal data
Request deletion of your information (with legal exceptions)
Update or correct your information
Manage cookie preferences
We respond promptly to all reasonable requests.
External Links
Our website may contain links to third-party sites. We are not responsible for their content or privacy practices.
Children's Privacy
We do not knowingly collect data from children under 13.
Policy Updates
We may update this Privacy Policy periodically. New versions will be posted here with an updated effective date.
Contact Us
Blacklight Analytics
aja@blacklightanalytics.net